STEEL is a face and jawline exercise equipment brand, manufacturer and online retailer founded in Sweden. It's supported by thousands of highly engaged social media followers and customers in 131 countries.

Created in 2020 by Matt Phelps, STEEL has grown from a one person operation in a basement, into one of the fastest growing and most recognisable brands in facial fitness.

We exist to create the tools that help people unlock their full, incredible potential and put their goals into action.

Stop treating life like a rehearsal. This is it.